Why Change Your Company’s Name?
People decide to change their company’s name for any of the following benefits:

Capitalising on the popularity of a Product/Service
If a business gains popularity for one particular product or service, it can rename its company around that product/service to capitalise on that popularity.

Memorable Business Name
If the existing name isn’t catchy enough, one can change the company’s name to something more memorable to strike the right chord with potential customers.

Repositioning
A company’s name can also be changed when the business is ready to move into a new market. This helps in repositioning the brand/company.

Location-friendly Name
Sometimes, based on the new geography you are entering, it might prove necessary/useful to change to a more friendly and acceptable name there.

Avoiding Copyright Issues
If a company’s name is subjected to copyright issues, it can change its name to avoid problems.

Change of Ownership
A new name would help a new owner to ‘stamp their authority’ on the company and give it a whole new direction.